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Mumm and Perrier-Jouët Champagnes: Allied Domecq unveils grand plans to make its marque

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After its audacious snatch of G.H.Mumm and Perrier-Jouët Champagnes from the Seagram auction, Allied Domecq's wine division is now adapting to its new role as a Champagne House. Grahame Cox, ADSW (UK)'s marketing director and Peter Ayling, ADSW (UK)'s business development director, talk to Elliot Lane on the future of the grand marque, the Grand Prix and how the Argentine wine business is ready to topple its Chilean cousin.


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