Analysis

Adult tastes shape soft drinks boom

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Once defined by soda-pop and fruit drinks, the soft drinks market now represents a diverse panoply of products, ranging from mainstream carbonated brands to bottled waters, energy drinks and new age beverages. According to the recent Datamonitor report, Innovations in Soft Drinks, adult tastes are defining the evolution of the soft drinks market and growth in new categories targeted at adults is among the key factors driving the sector forward.


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