Absolut coup cements Maxxium's place in big league

By Chris Brook-Carter | 9 April 2001

When tentatively formed in 1999, Maxxium, was given an 18-month proviso on its life span, but last month's Absolut deal has propelled it into the big time. Now further partners and even a full merger are possibilities. Chris Brook-Carter interviews CEO Roland Van Bommel.

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When tentatively formed in 1999, Maxxium, was given an 18-month proviso on its life span, but last month's Absolut deal has propelled it into the big time. Now further partners and even a full merger are possibilities. Chris Brook-Carter interviews CEO Roland Van Bommel.

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