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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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Is the iced tea sector a vast source of untapped potential or is the gulf between 'on paper' and reality more amplified than people would think? The markets of West Europe may provide some clues, maintains Richard Corbett.


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