Analysis

A Global Perspective from the Beverage Specialists

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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The global refreshment market is due toexpand by 46 billion litres between 1998 and 2001, barely matching the incremental volumeduring the previous three years. In spite of trouble-spots affecting large parts of theglobal economy, the soft drinks business will continue to offer significant opportunities.


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