Analysis

A bleaker beer year ahead in Russia - Analysis

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What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

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That Russia's beer market has turned from a roaring bear into a whimpering bunny is not news any more. The country's economic downturn, coupled with government action against alcohol retailing and advertising, has been the norm for the better part of around three years now.


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