September 2011 Management Briefing - The Future for Drinks
After a break for the summer, we return with this month's management briefing, which looks to the future for our industry. What trends can we expect to see in the years to come?
The Future for Drinks - Part I: Functionality, Health, Individualisation to Reign
29 September 2011
In part one of this month's management briefing, MJ Deschamps considers the roles that functionality, health and wellness and technology will play in shaping the consumer - and his beverage choices - in the future.
The Future for Drinks - Part II: Ingredients, Packaging Interaction Key for Future Products
29 September 2011
The second part of September's management briefing, which shines the spotlight on what the future holds for the drinks industry, MJ Deschamps looks at the rising importance of packaging to differentiate a product.
The Future for Drinks - Part III: Emerging Markets Develop Expensive Tastes
29 September 2011
The penultimate part of this month's management briefing considers the emerging markets, and the position they will take in the future of our industry.
The Future for Drinks - Part IV: Interview - Six Predictions for 20 Years' Time
29 September 2011
Richard Hall is the chairman and founder of Zenith International, a food and drinks consultancy with around 1,000 clients in 50 countries. Here, we ask Hall what he expects the main influences will be on the drinks landscape in 20 years' time.
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