The Wehring Interview - May 2011 - Heineken's CEO
This week is book-ended sports-wise for Heineken. Last weekend saw Leinster mug Northampton Saints in the Heineken Cup final. Then, this Saturday, Barcelona meet Manchester United in the Heineken-sponsored Champions' League final. In between these two duels, we offer an exclusive, two-part interview with Heineken's CEO, Jean-François van Boxmeer, who boasts a good knowledge of one of the two sports.
This month, we have decided to run The Wehring Interview over two instalments. After all, having waited so long to speak to Heineken's CEO, I have a lot of questions for him. Luckily, I've been granted plenty of time in which to ask them.
The head of Heineken sees Africa as "the cornerstone" of the brewer's business, with strong potential across the continent for both mainstream and premium beer, he has told just-drinks in an exclusive interview.
In part one of my interview with Heineken's CEO, Jean-François van Boxmeer, which ran earlier this week, we took a close look at the brewer's purchase of FEMSA Cerveza last year. We also started a world tour of beer markets, discussing Europe, Russia, Brazil and Mexico.
- Review of the Year 2014 - Part V: Wine
- Review of the Year 2014 - Part IV: Spirits
- just Five Years Ago - Belvedere Group's Bumpy Ride
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Coca-Cola to get boost from Monster in China
- Campari to bag EUR19m with "non-core" assets sale
- Pernod wins consent for Glenlivet upgrade
- Tequila set for export boost after record 2014
- Thailand pulls back from New Year alcohol ban
- India's Kerala state to ease alcohol restrictions