Back in February last year, the owners of the Ketel One vodka brand, the Netherlands-based Nolet family, announced a tie-up for the brand with Diageo. The deal not only signaled the end of Diageo's interest in the race to acquire Vin & Sprit's Absolut, but also gave the Nolets a helping hand with its premium vodka brand. Last week, Michelle Russell met with Bob Nolet, the vice president of Nolet Distillery and 11th generation family member. |
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NETHERLANDS: Diageo, Nolets eye Brazil for Ketel One expansion - Article (29th October 2009) Diageo and the Nolet family are looking to launch Dutch premium vodka Ketel One into a number of new countries, including Brazil. Global market review of vodka – forecasts to 2014 (download) - Research (26th August 2009) With over 40 data tables providing total consumption volume for all major markets and brands, this latest edition of our popular global market review of vodka provides an excellent overview of the historic, present and future market for the sector. This edition includes 2008 actual full-year volumes, recently updated by The IWSR. US: Diageo completes Ketel One deal - Article (9th June 2008) Diageo has completed its transaction to form a partnership with The Nolet Group to own the exclusive global rights to sell, market and distribute Ketel One Vodka and Ketel One Citroen. RUSSIA: Krasny Vostok seeks foreign sale – report - Article (15th February 2005) Krasny Vostok is considering selling a stake to a foreign partner, according to local press reports. POLAND: Carlsberg increases Okocim stake - Article (14th October 2003) Carlsberg Breweries A/S has increased its shareholding in Carlsberg Okocim SA in Poland to 79% through the acquisition of a further 4% of the share capital. POLAND: Carlsberg increases Okocim stake - Article (14th October 2003) Carlsberg Breweries A/S has increased its shareholding in Carlsberg Okocim SA in Poland to 79% through the acquisition of a further 4% of the share capital. |
