The banning of a TV ad for Danone's drinking yoghurt brand, Actimel, is the latest reversal to hit the probiotic food and drinks sector. Despite being one of the most prominent categories within the fast-growing functional food and drink market, probiotics have not been immune from controversy. Ben Cooper reports. |
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UK: Danone Actimel advert banned - Article (14th October 2009) A UK television advert for Danone’s Actimel has been banned by the country's advertising watchdog for failing to back up its claim that the yoghurt drink provides health benefits to children. |
