A fortnight ago, Wines of South Africa held its biennial tasting event for the country's wine producers in London. At the show, the trade body unveiled its latest marketing tool: ‘DNA SA – a Brand Blueprint for South African Wine’. Will this approach help the nation steal greater share from its competitors? Chris Losh looks for holes. |
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S AFRICA: South African wine exports climb in year to May - figures - Article (8th July 2009) Wine exports from South Africa have recorded a marked increase in volumes for the year to the end of May, according to recent figures. S AFRICA: WoSA drops Cape Wine for World Cup - Article (4th June 2009) Wines of South Africa is dropping its biennial trade fair, Cape Wine, next year to focus its funds and efforts on the FIFA World Cup. Wine in South Africa (download) - Research (6th May 2009) Euromonitor International's Wine in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Wine in South Africa to 2012 - Research (11th March 2009) This databook is a detailed information resource covering all the key data points on Wine in South Africa. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012. just the answer – Wines of South Africa - Article (30th September 2008) The fifth biennial Cape Wine trade show was held in Cape Town last week. Olly Wehring visited the show and while there spoke with Su Birch, CEO of Wines of South Africa (WoSA), about the challenges and opportunities ahead for South African wine internationally. |
