There's no doubt what's currently exercising the minds of beverage executives in the US - the threat of a Federal CSD tax. Now that President Obama has said the idea is worth investigating the ante has been upped and the industry's leading companies are aggressively fighting their corner – and, argues Annette Farr, with justification. |
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US: Coca-Cola Co to launch 90-calorie ‘mini’ can - Article (15th October 2009) The Coca-Cola Co is to roll out a 90-calorie mini can for its flagship Coca-Cola soft drink in the US in a bid to offer healthier beverage choices. US: Coca Cola Co campaigns against soft drinks tax - Article (1st October 2009) The Coca Cola Co. has launched a campaign with its bottlers against a possible tax on soft drinks in the US. |
