Children returning to the classrooms this autumn are able to add to their RDA quotas of vitamins and minerals by drinking a range of school-compliant soft drinks. In response to consumer and government concerns about childhood obesity, health and wellness issues there has been a plethora of new beverage developments for the children's market. All the boxes are ticked: high juice content, use of all-natural ingredients, no artificial flavours, sweeteners or preservatives, and low or zero calories. Annette Farr reports. |
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Marketing Kids’ Healthy Beverages: Ten key case studies (download) - Research (1st October 2009) In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations. For any company, large or small, looking to create a successful proposition in kids’ beverages, this report provides practical insights and examples. |
