Blog: Yes, we can, says Boston Beer Co
Andy Morton | 20 February 2013
Boston Beer Co founder Jim Koch has long been no fan of the can, believing glass superior to aluminium in the delivery of beer to mouth.
Seems like he's changed his mind.
Yesterday, we reported that Boston Lager will soon be available in the “Sam Can”, Boston Beer Co's first aluminium offering, named after its Samuel Adams brand. "In the past, I had my doubts," Koch said. "But cans have changed."
The Sam Can has a wider lip, which apparently helps deal with one of Koch's main bugbears - that air can't circulate in the palate as well with cans as with bottles. Of course, it'll also solve that other problem for Koch – that only selling lager in glass bottles severely limits your customer base. With its new-fangled can, Boston Beer Co takes another step into the mainstream.
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. ...
Last night, The Coca-Cola Co's UK division celebrated moving in to its stylish new central London headquarters with a barbecue on its roof-top terrace....
Here are some of the top stories from just-drinks last week, featuring PepsiCo, San Miguel Corp, Stock Spirits and William Grant & Sons....
- Pernod's Portman Group penalty - a coincidence?
- A tobacco analogy soft drinks will want to embrace
- Comment - Coke Life: Hit or Miss?
- just The Preview - SABMiller's Q1
- Cognac plays the waiting game in China
- Pernod Ricard swings at Portman Group
- Remy posts Q1 sales drop as Edrington loss bites
- Bacardi to fight US football team legal action
- C&C Group steps down as Portman Group funder
- Distell to take 26% stake in spirits firm KHEAL