Blog: Yes, we can, says Boston Beer Co
Andy Morton | 20 February 2013
Boston Beer Co founder Jim Koch has long been no fan of the can, believing glass superior to aluminium in the delivery of beer to mouth.
Seems like he's changed his mind.
Yesterday, we reported that Boston Lager will soon be available in the “Sam Can”, Boston Beer Co's first aluminium offering, named after its Samuel Adams brand. "In the past, I had my doubts," Koch said. "But cans have changed."
The Sam Can has a wider lip, which apparently helps deal with one of Koch's main bugbears - that air can't circulate in the palate as well with cans as with bottles. Of course, it'll also solve that other problem for Koch – that only selling lager in glass bottles severely limits your customer base. With its new-fangled can, Boston Beer Co takes another step into the mainstream.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Heineken's Q3 Performance by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch