Blog: Olly WehringYes, but... HOW MUCH?!

Olly Wehring | 27 November 2009

The British Beer & Pub Association is certainly to be applauded for its latest attempt to drum up some love - and custom - for the UK on-trade. The video below has been launched on Youtube today (27 November).

It is difficult, however, to feel too fond of the on-trade in this country, when, of occasion, it lets itself down, as it did in our eyes yesterday.

Last night, at the Apollo Theatre on Shaftesbury Avenue in London, yours truly treated himself and Ms just-drinks to a can (that's, a can) of Guinness and a glass (plastic) of red wine. Total cost? GBP11 (US$18.15).

Meanwhile, on the other side of town, m'colleague was enjoying a concert at Koko in Camden. He wasn't, however, enjoying his can (again, a can) of Kronenbourg, for which he had to stump up GBP4.20.

Now, I'm not the biggest fan of cheap drink promotions - it's all a bit tawdry, isn't it? - but a captive audience is clearly giving some on-trade outlets the excuse to charge what they wish.

And that really shouldn't be on.


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