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Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media.
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions.
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand.
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September.
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand.
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot.
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? Here are some more details to help answer my - and maybe your questions.
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip.
Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, named for the country's domestic beer and reportedly a firm favourite with leader Kim Jong-un.
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife.
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennial men from notions of manliness and encourages them to plough their own furrow.
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages.
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, courtesy of Gruppo Campari’s Sagatiba cachaça brand.
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking.
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US.
The Euro 2016 football tournament is almost upon us.
Just-drinks in is the French wine making region of Languedoc for the 20th anniversary of Badet Clement, one of France's most active wine brand owners.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free.
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty.
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors.
This week, Diageo held a UK semi-final for its global World Class cocktail competition.
The rules have changed. The goal posts have... gone?
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Trump, local spirits and the IR role - The Analyst
- Interview - Bernstein analyst Trevor Stirling
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Absolut not "sufficiently focussed" on Millennials
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range