Blog: James WilmoreWriting (not) on the wall for SABMiller's Australian friends

James Wilmore | 17 July 2013

Gentle, self-deprecation isn't normally associated with company bigwigs. So, it was a refreshing change when SABMiller's Asia-Pacific MD Ari Mervis had analysts and hacks chuckling to themselves after a humourous aside at the group's regional presentation in London today

A video was shown to illustrate the integration of Carlton & United Breweries' into SABMiller, following 2011's takeover. Unsurprisingly, it featured a line-up of brewers and sales folk waxing lyrical about their new(ish) corporate paymasters. 

Sensing the slight cheesiness of the content, Mervis turned to the room following the video's conclusion and said: "The most impressive thing about that video is the fact the guys could read my handwriting, after I'd given them the answers."

Light relief is always welcome at these kinds of things, cheers Ari. 

BLOG

Diet Coke decline leaves Pepsi sitting pretty

Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US. ...

BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

just-drinks homepage



Forgot your password?