James Wilmore

Writing (not) on the wall for SABMiller's Australian friends

By: James Wilmore - 17 July 2013 17:43

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Gentle, self-deprecation isn't normally associated with company bigwigs. So, it was a refreshing change when SABMiller's Asia-Pacific MD Ari Mervis had analysts and hacks chuckling to themselves after a humourous aside at the group's regional presentation in London today

A video was shown to illustrate the integration of Carlton & United Breweries' into SABMiller, following 2011's takeover. Unsurprisingly, it featured a line-up of brewers and sales folk waxing lyrical about their new(ish) corporate paymasters. 

Sensing the slight cheesiness of the content, Mervis turned to the room following the video's conclusion and said: "The most impressive thing about that video is the fact the guys could read my handwriting, after I'd given them the answers."

Light relief is always welcome at these kinds of things, cheers Ari. 

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