Blog: Would you like a social conscience with that Martini, sir?
Olly Wehring | 15 January 2007
Don’t you love think tanks. If you want a completely unworkable solution to a real problem, you can always rely on these nameless groups of bureaucrats to come up with a real peach. The drinks industry will be praying then, that the latest brainwave from one of these groups never makes it into public policy.
Go onto the BBC’s news website today and there is a blog by its political editor Nick Robinson reporting on a working group set up by David Cameron, the leader of the Conservative opposition in the UK. The group has been set up to look at how to make business more responsible. It wants the Conservatives to look whether the methods being used to tackle pollution and climate change could also be used to confront other social ills.
So, just as airlines will soon be able to buy and sell permits to emit carbon, food and drink firms might be able to buy and sell them for producing fatty foods or intoxicating drinks.
How on earth this is going to be put into practice is anyone's idea, but the principle is to “give businesses incentives to move away from doing what's bad for society and do more of what's good and to rely less on government regulation”, writes Robinson.
How does a spirits group begin to produce less product though, or a confectionary company stop making sweets? Perhaps if Diageo were to promise to sponsor an orphan for every 1000 cases of Smirnoff it sold, or adopt a dog from Battersea Dogs Home every time someone was arrested for drunk driving, it could even out its “negative” effect on society.
In all seriousness, the whole thing once again demonises drink, when, in truth, for the vast majority of us there is nothing “bad” about it at all.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part II
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the spirits sector in 2017 - Focus
- Coca-Cola Amatil FY 2016 - results data
- Pernod Ricard's Method and Madness Irish whiskey
- Diageo faces US$68m payout after SAP court loss
- Wm Grant names Victor Jerez business director
- Bacardi takes stake in Ilegal Mezcal
- Premium to counter mainstream in gin - research
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends