Blog: James WilmoreWorld Cup heist is small beer

James Wilmore | 18 July 2014

Beer consumption in Germany - already pretty impressive - will undoubtedly have enjoyed a spike following celebrations over the nation's FIFA World Cup win. 

But some unidentified thieves appear to have done their best to cash in on the situation. In the lead-up to the tournament's climax, around 300,000 litres - ten truckloads - of beer were stolen in the Rhineland, the Wall Street Journal reported.   

However, as the WSJ notes: "By German consumption standards... ten truckloads of beer is little more than a drop in the barrel. According to statistics from the German Brewers' Federation, it would take Germans drinking at their 2013 pace approximately 18 minutes and 22 seconds to consume 300,000 litres of beer." 

So, even if some celebrating fans were supping 'hooky' brews, it won't have taken long for the evidence to be lost. 

Police may have to say 'auf wiedersehen' to this particular case. 

 

Sectors: Beer & cider

BLOG

Scotch is great, says Scotch Whisky Association

To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...

BLOG

At Coca-Cola Co, it's not just the head count that's getting smaller

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging....

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

just-drinks homepage



Forgot your password?