Blog: World Cup comes to England
Michelle Russell | 11 March 2010
The World Cup trophy came to the UK today, after its short flight from Rome earlier this week.
I was lucky enough to be invited to a Coca-Cola-sponsored FIFA event this morning in London, to get familiar with the iconic trophy before it continues its journey around the world before touching down in South Africa in time for the beginning of the tournament on 11 June.
Speaking at the event, hosted at the South African High Commission in Trafalgar Square, Coca-Cola Great Britain president Sanjay Guha spoke of the firm's Replenish Africa Initiative (RAIN) 'Water for Schools' project to help provide safe drinking water for schools in Africa.
"At Coca-Cola we are determined to use the power of FIFA World Cup to leave a lasting legacy for good across Africa, long after the final whistle has blown," Sanjay said after we'd enjoyed a live performance of the soundtrack to the World Cup.
Then, we filed past the guarded trophy for any football fan's dream - our photo opportunity.
What are the chances of the World Cup returning to these shores on 11 July?
"Bye, then!" I chirruped.
Michelle Russell, senior news reporter
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