Blog: World Cup 2006 - how far is too far?
Olly Wehring | 1 June 2006
With the World Cup drawing ever closer, I don't know how it is where you are, but here in England we're getting pretty carried away... again.
Two years ago, during Euro 2004, the streets here were hit by a flag epidemic, with nigh-on every car sporting its own St. George's flag. The impromptu-feel of the flags then has been taken away this time, however, with everyone and anyone trying to sell England 'fan-packs.'
A story from on-trade publication the Publican today confirms that some may be taking things too far.
A licensee in Manchester has painted his entire pub with a St. George's flag. His wife commented: "It's been worth it because the customer reaction has been great. People just want the tournament to start now."
I'd imagine their neighbours want it to end pretty quickly as well.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne