Blog: Olly WehringWorld Cup 2006 - how far is too far?

Olly Wehring | 1 June 2006

With the World Cup drawing ever closer, I don't know how it is where you are, but here in England we're getting pretty carried away... again.

Two years ago, during Euro 2004, the streets here were hit by a flag epidemic, with nigh-on every car sporting its own St. George's flag. The impromptu-feel of the flags then has been taken away this time, however, with everyone and anyone trying to sell England 'fan-packs.'

A story from on-trade publication the Publican today confirms that some may be taking things too far.

A licensee in Manchester has painted his entire pub with a St. George's flag. His wife commented: "It's been worth it because the customer reaction has been great. People just want the tournament to start now."

I'd imagine their neighbours want it to end pretty quickly as well.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?