Blog: World Cup 2006 - how far is too far?
Olly Wehring | 1 June 2006
With the World Cup drawing ever closer, I don't know how it is where you are, but here in England we're getting pretty carried away... again.
Two years ago, during Euro 2004, the streets here were hit by a flag epidemic, with nigh-on every car sporting its own St. George's flag. The impromptu-feel of the flags then has been taken away this time, however, with everyone and anyone trying to sell England 'fan-packs.'
A story from on-trade publication the Publican today confirms that some may be taking things too far.
A licensee in Manchester has painted his entire pub with a St. George's flag. His wife commented: "It's been worth it because the customer reaction has been great. People just want the tournament to start now."
I'd imagine their neighbours want it to end pretty quickly as well.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1