Chris Brook-Carter | 1 October 2003
Indeed, it took me a couple of reads before I realised that the distillery's claims the US Defense Threat Reduction Agency where actually concerned it was anthrax or the like rather than malt whisky it was producing wasn't some joke.
Best of all is that the defense agency became concerned after watching the distillery's production process from the webcams on Bruichladdich's website - is it normal for Bin Laden and his cohorts to televise their operations?
Having noticed that one of the webcams was no longer functioning and therefore apparently becoming more suspicious, the Agency, rather than send a man into such a dangerous operation, sent an email which was "curious as to why the webcam that was inside the shop/bar is no longer there, or at least, functional". Good to know we are in such safe hands.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"