Blog: Chris Brook-CarterWine's slow, steady sparkle

Chris Brook-Carter | 21 October 2011

I am just putting together the final touches to my presentation on non-Champagne sparkling wine for the International Sparkling Wine Symposium in 10 days time.

Our friends at The IWSR have just sent through their latest forecasts for the sector and, once again, sparkling wine is proving one of the quiet successes of the drinks industry.

Despite the recession and continued economic difficulties, the market is forecast to reach 200m nine-litre case by 2016, up from 150m in 2005 and the current 176m. Sparkling wine has been growing worldwide at a CAGR of 2.9%. While that's due to flatten out a little to 2.3% from now until 2016, there are still many regions where that worldwide number will be easily beaten.

Of course, if you want to hear why and where it is being successful, you'll need to be at the event in two weeks, or at least monitor these pages from Tuesday onwards.

But the breadth of markets, where it's seeing growth and the large number of positive trends driving success (allied to the lack of serious marketing muscle) makes it one of the more colourful drinks categories.


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?