Blog: Wine's slow, steady sparkle
Chris Brook-Carter | 21 October 2011
I am just putting together the final touches to my presentation on non-Champagne sparkling wine for the International Sparkling Wine Symposium in 10 days time.
Our friends at The IWSR have just sent through their latest forecasts for the sector and, once again, sparkling wine is proving one of the quiet successes of the drinks industry.
Despite the recession and continued economic difficulties, the market is forecast to reach 200m nine-litre case by 2016, up from 150m in 2005 and the current 176m. Sparkling wine has been growing worldwide at a CAGR of 2.9%. While that's due to flatten out a little to 2.3% from now until 2016, there are still many regions where that worldwide number will be easily beaten.
Of course, if you want to hear why and where it is being successful, you'll need to be at the event in two weeks, or at least monitor these pages from Tuesday onwards.
But the breadth of markets, where it's seeing growth and the large number of positive trends driving success (allied to the lack of serious marketing muscle) makes it one of the more colourful drinks categories.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
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