Blog: Chris Brook-CarterWine's slow, steady sparkle

Chris Brook-Carter | 21 October 2011

I am just putting together the final touches to my presentation on non-Champagne sparkling wine for the International Sparkling Wine Symposium in 10 days time.

Our friends at The IWSR have just sent through their latest forecasts for the sector and, once again, sparkling wine is proving one of the quiet successes of the drinks industry.

Despite the recession and continued economic difficulties, the market is forecast to reach 200m nine-litre case by 2016, up from 150m in 2005 and the current 176m. Sparkling wine has been growing worldwide at a CAGR of 2.9%. While that's due to flatten out a little to 2.3% from now until 2016, there are still many regions where that worldwide number will be easily beaten.

Of course, if you want to hear why and where it is being successful, you'll need to be at the event in two weeks, or at least monitor these pages from Tuesday onwards.

But the breadth of markets, where it's seeing growth and the large number of positive trends driving success (allied to the lack of serious marketing muscle) makes it one of the more colourful drinks categories.


BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?