Blog: Wine's slow, steady sparkle
Chris Brook-Carter | 21 October 2011
I am just putting together the final touches to my presentation on non-Champagne sparkling wine for the International Sparkling Wine Symposium in 10 days time.
Our friends at The IWSR have just sent through their latest forecasts for the sector and, once again, sparkling wine is proving one of the quiet successes of the drinks industry.
Despite the recession and continued economic difficulties, the market is forecast to reach 200m nine-litre case by 2016, up from 150m in 2005 and the current 176m. Sparkling wine has been growing worldwide at a CAGR of 2.9%. While that's due to flatten out a little to 2.3% from now until 2016, there are still many regions where that worldwide number will be easily beaten.
Of course, if you want to hear why and where it is being successful, you'll need to be at the event in two weeks, or at least monitor these pages from Tuesday onwards.
But the breadth of markets, where it's seeing growth and the large number of positive trends driving success (allied to the lack of serious marketing muscle) makes it one of the more colourful drinks categories.
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
- Why Chinese beverages won't conquer the world
- Is “Craft” the Next Big Thing for Soft Drinks?
- Petropolis Finally Moving into SABMiller's View?
- Can Coca-Cola fuel SABMiller's soft drinks story?
- Gin: Plymouth's from Plymouth, London's from...?
- Diageo confirms Australia RTD abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Pernod takes Absolut Warhol push to Travel Retail
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- The IWSR Global Trends Report 2014