Blog: Olly WehringWine industry relying on China? Oh dear...

Olly Wehring | 24 November 2006

I have to say, even I was momentarily lost for words when I saw the recent estimates for the total global 2006 wine harvest. The Paris-based International Organisation of Wine and Vine (OIV) estimates the haul to reach 280m hectolitres this year. At the same time, the consumption of this year’s harvest is projected to reach around 238m hectolitres, leaving a gap of 42m hectolitres.

Isn’t that surplus about the same as the entire annual output from Spain?

The problem the industry faces is that, whilst the traditional wine markets of continental Europe continue to decline, it can no longer rely on the likes of the UK to act as a positive counterbalance. As such, the gap between production and consumption only looks set to grow.

Some optimistic producers now point to developing markets such as China as potential growth regions to take up slack. But as one long-time wine industry contact of mine told me this week: “When you start relying on the Far-East for growth you know you are really in the sh!t.”


BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....

just-drinks homepage



Forgot your password?