Blog: Wine folk - don't forget your toothbrush
Chris Brook-Carter | 14 December 2004
Wine is good for you. Wine is bad for you. How I wish you would make your minds up. The latest swing? Wine – bad.
Wine makers, marketers and judges face tooth erosion as an occupational hazard, according to Australian researchers. The process is irreversible, says Dr Diane Hunt, senior lecturer in restorative dentistry at Adelaide University, but the problem can be reduced.
The process begins with the presence of food and drink acids in the mouth. When the pH level falls below 4.5, erosion begins affecting tooth enamel and exposing the very sensitive dentine material. White wine pH levels generally range from 3.2 to 3.8 with sparkling wines as low as 2.8 and the impact can be instantaneous in susceptible people.
Dr Hunt recommends chewing sugar free gum and avoiding brushing for an hour after a tasting to protect enamel. While the erosion is mainly caused by white wines, professionals face tooth staining from the tannins in reds.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Diageo NA head on Trump, Millennials, Bourbon
- Trump, local spirits and the IR role - The Analyst
- Interview - Loch Lomond GTR head Andre de Almeida
- Has Millennial-mania drowned out elder consumers?
- Interview - Bernstein analyst Trevor Stirling
- Beam Suntory opens global headquarters in Chicago
- Pernod Ricard offloads Domecq brandies, wines
- Molson Coors names UK & Ireland managing director
- Absolut not "sufficiently focussed" on Millennials
- TWE renames Blossom Hill fruit wine range