Olly Wehring

Wine Evolution - Greetings from Paris

By: Olly Wehring - 1 February 2006 17:20

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Today’s missive comes to you live and direct from Paris, where I’m attending the seventh annual Wine Evolution conference.

What initially started as a slightly depressing look at the western markets of the UK and Germany yesterday, has cranked up a gear today, as we’ve looked at the developing markets of Asia and the future for wine closures.

What’s been said before about the potential offered by the Chinese and Indian markets (for all beverage producers) doesn’t necessarily need repeating. However, hard and fast data on these countries is still hard to come by. So it was fascinating to hear the opinions of two people on the ground in these markets, both of which were clearly fired up by what could lie ahead.

A closer examination of the opportunities available for those entering the Japanese market, meanwhile, also shows that both the Old and New Worlds have a fair few adventures left ahead of them. Whereas imports into Japan in the first six months of last year slipped by 6%, the impressive performance of Yellow Tail – having sold 220,000 cases in its first year in the country - serves only to confirm the growing power of worldwide wine brands.

Earlier this morning, a lively workshop, including speakers for both natural and synthetic cork also showed that there’s life in the wine industry yet. With both sides arguing their respective corners, and screwcaps also added to the equation, this too is a story that we here at just-drinks will be keeping a close eye on for you.

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