Olly Wehring

Wine company lets the train take the strain

By: Olly Wehring - 12 December 2006 11:54

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Eating up time at a UK train station has always been a painstaking, awkward and often cold experience. Magazine, coffee, muffin - check - but how about some wine tasting? What better way to protect your insanity in the event of a delay than to enjoy the flavours of a deep Malbec or a cheap Chardonnay?

At best, you will be invigorated, at worst, a bit sleepy (no bad thing ahead of a three-hour journey). Either way, there is no angst about stepping over the legal limit for driving.

As just-drinks reported last week, The Argento Wine Company wants to woo wine lovers with a sampling at three mainline railway stations - London Victoria, Leeds and Manchester. The winery hopes to reach 0.5m people at consumer events and platforms over the next six months.

It brings the number of virtues in taking public transport in this country up to, wait, yes, one.

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