Blog: Wine company lets the train take the strain
Olly Wehring | 12 December 2006
Eating up time at a UK train station has always been a painstaking, awkward and often cold experience. Magazine, coffee, muffin - check - but how about some wine tasting? What better way to protect your insanity in the event of a delay than to enjoy the flavours of a deep Malbec or a cheap Chardonnay?
At best, you will be invigorated, at worst, a bit sleepy (no bad thing ahead of a three-hour journey). Either way, there is no angst about stepping over the legal limit for driving.
As just-drinks reported last week, The Argento Wine Company wants to woo wine lovers with a sampling at three mainline railway stations - London Victoria, Leeds and Manchester. The winery hopes to reach 0.5m people at consumer events and platforms over the next six months.
It brings the number of virtues in taking public transport in this country up to, wait, yes, one.
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- The End of the Road for International Beer Brands?
- Comment - Diageo's Distill Ventures: One Year On
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Pernod bemoans tough FY as sales, profits drop
- Wine Australia reports death of UK, Europe boss
- Diageo takes Haig Club to Singapore airport