Blog: Wine company lets the train take the strain
Olly Wehring | 12 December 2006
Eating up time at a UK train station has always been a painstaking, awkward and often cold experience. Magazine, coffee, muffin - check - but how about some wine tasting? What better way to protect your insanity in the event of a delay than to enjoy the flavours of a deep Malbec or a cheap Chardonnay?
At best, you will be invigorated, at worst, a bit sleepy (no bad thing ahead of a three-hour journey). Either way, there is no angst about stepping over the legal limit for driving.
As just-drinks reported last week, The Argento Wine Company wants to woo wine lovers with a sampling at three mainline railway stations - London Victoria, Leeds and Manchester. The winery hopes to reach 0.5m people at consumer events and platforms over the next six months.
It brings the number of virtues in taking public transport in this country up to, wait, yes, one.
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
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Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Will low-alcohol wines wither on the vine?
- Private-equity bids "over" - TWE head
- Diageo's Johnnie Walker hit by Travel Retail slump
- Carlsberg suspends production at Russian brewery
- Treasury Wine Estates pulls plug on takeover talks
- Anheuser-Busch InBev shuts fourth Russian brewery
- Mallya stays chairman at Diageo's United Spirits