Blog: Wine company lets the train take the strain
Olly Wehring | 12 December 2006
Eating up time at a UK train station has always been a painstaking, awkward and often cold experience. Magazine, coffee, muffin - check - but how about some wine tasting? What better way to protect your insanity in the event of a delay than to enjoy the flavours of a deep Malbec or a cheap Chardonnay?
At best, you will be invigorated, at worst, a bit sleepy (no bad thing ahead of a three-hour journey). Either way, there is no angst about stepping over the legal limit for driving.
As just-drinks reported last week, The Argento Wine Company wants to woo wine lovers with a sampling at three mainline railway stations - London Victoria, Leeds and Manchester. The winery hopes to reach 0.5m people at consumer events and platforms over the next six months.
It brings the number of virtues in taking public transport in this country up to, wait, yes, one.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- SABMiller's troubles fuel M&A rumours
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Diageo puts Beckham centre stage in Haig Club ad
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"