Blog: Wine company lets the train take the strain
Olly Wehring | 12 December 2006
Eating up time at a UK train station has always been a painstaking, awkward and often cold experience. Magazine, coffee, muffin - check - but how about some wine tasting? What better way to protect your insanity in the event of a delay than to enjoy the flavours of a deep Malbec or a cheap Chardonnay?
At best, you will be invigorated, at worst, a bit sleepy (no bad thing ahead of a three-hour journey). Either way, there is no angst about stepping over the legal limit for driving.
As just-drinks reported last week, The Argento Wine Company wants to woo wine lovers with a sampling at three mainline railway stations - London Victoria, Leeds and Manchester. The winery hopes to reach 0.5m people at consumer events and platforms over the next six months.
It brings the number of virtues in taking public transport in this country up to, wait, yes, one.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Trends - Scotch Whisky V
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Brown-Forman shuffles director pack
- Spirits can fill music industry gap - Jagermeister
- Diageo's Smirnoff Red, White & Berry - NPD
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China
- Global travel retail insights - market forecasts, product innovation and consumer trends