Blog: Olly WehringWindmills and vodka

Olly Wehring | 29 October 2009

Diageo and The Nolet family certainly appear to have gelled well together in the first year of their joint venture.

At the company’s headquarters in Schiedman, Holland, a number of journalists were invited to listen to marketing heads talk about the success of the Smirnoff, Ketel One and Ciroc vodka brands.

Philip Gladman, Smirnoff’s global brand director was present, as was Peter Fairbrother, Ketel One’s global brand director and Marc Strachan, director of brand marketing for Ciroc, amongst many others.

Strachan talked about plans to launch two new flavours to the Ciroc brand – Coconut and Red Berry – in the US in January.

An interesting lunch of salmon lasagne and a number of vodka tastings broke up the day, while Bob Nolet, vice president of the Nolet Distillery spoke enthusiastically of the company’s plans to expand the global reach of the vodka brand.

Of the 50-50 joint venture between the Nolets and Diageo, he enthused: “We are very very happy with the partnership and we see that Diageo is the same.”

A full interview with Bob Nolet will be published on the just-drinks site on Monday (2 November).


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?