Blog: William Grant & Sons - Is 'quirky' a dirty word?
Olly Wehring | 30 January 2012
How would you feel if someone described your portfolio as being 'quirky'?
William Grant & Sons has more than its fair share of quirky: Hendrick's, Monkey Shoulder, Sailor Jerry and The Balvenie could all be justifiably described as being quirky (but don't, whatever you do, call any of them 'niche'). And I mean that as a compliment.
CEDC's Zubrowka vodka is certainly quirky. With a blade of bison-grass from Bialowieza Forest - one of the last primeval forests in Europe - in each bottle, the product will sit comfortably alongside William Grant's portfolio when the company's UK distribution unit, First Drinks, goes to market.
Would William Grant like to take things further, and maybe take ownership of the brand? With CEDC currently looking at ways to deal with its debt, don't be surprised if Grant's CEO, Stella David, asks CEDC's Bill Carey if he fancies a drink some time soon.
As things stand, I've been led to believe that William Grant doesn't have such an option on Zubrowka. Nevertheless, with Russian Standard's owner, Roustam Tariko, looking to up his stake in CEDC to around 30%, could we have a bison race on our hands before 2012 is out?
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Pernod Ricard 's first-half results - Preview
- Carlsberg's Q4 & full-year results - Preview
- Key trends for beer in 2016 - Focus
- Six key trends for alcoholic drinks in 2016
- The global beer category - The facts
- Asahi Group lines up Grolsch, Meantime, Peroni buy
- Diageo completes wine category exit in US
- Beam Suntory targets Kenya with Edrington/FIX
- SABMiller's Europe chief to join Britvic board
- Asahi Group to buy Grolsch, Peroni from SABMiller
- Global travel retail insights - market forecasts, product innovation and consumer trends
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research