Blog: William Grant & Sons - Is 'quirky' a dirty word?
Olly Wehring | 30 January 2012
How would you feel if someone described your portfolio as being 'quirky'?
William Grant & Sons has more than its fair share of quirky: Hendrick's, Monkey Shoulder, Sailor Jerry and The Balvenie could all be justifiably described as being quirky (but don't, whatever you do, call any of them 'niche'). And I mean that as a compliment.
CEDC's Zubrowka vodka is certainly quirky. With a blade of bison-grass from Bialowieza Forest - one of the last primeval forests in Europe - in each bottle, the product will sit comfortably alongside William Grant's portfolio when the company's UK distribution unit, First Drinks, goes to market.
Would William Grant like to take things further, and maybe take ownership of the brand? With CEDC currently looking at ways to deal with its debt, don't be surprised if Grant's CEO, Stella David, asks CEDC's Bill Carey if he fancies a drink some time soon.
As things stand, I've been led to believe that William Grant doesn't have such an option on Zubrowka. Nevertheless, with Russian Standard's owner, Roustam Tariko, looking to up his stake in CEDC to around 30%, could we have a bison race on our hands before 2012 is out?
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Why Scotch must drop the 'malts good, blends bad'
- Pernod's mood darkens over India - Analysis
- Heineken Q1 2017 by region - results data
- Remy Cointreau Fiscal-2017 sales - results data
- Soft drinks is losing the recycling game
- Diageo to cut 105 jobs in Scotland, 50 in Italy
- Scotch sales set to soar, despite recent struggles
- Edrington shifts innovation to US in shake-up
- TWE's Beringer Main & Vine Dry Rosé - NPD
- Pernod Ricard posts solid YTD sales jump - results
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Myanmar - ISA Country Report
- Top Trends in Hot Drinks 2017