Blog: Olly WehringWilliam Grant & Sons - Is 'quirky' a dirty word?

Olly Wehring | 30 January 2012

How would you feel if someone described your portfolio as being 'quirky'?

William Grant & Sons has more than its fair share of quirky: Hendrick's, Monkey Shoulder, Sailor Jerry and The Balvenie could all be justifiably described as being quirky (but don't, whatever you do, call any of them 'niche'). And I mean that as a compliment.

CEDC's Zubrowka vodka is certainly quirky. With a blade of bison-grass from Bialowieza Forest - one of the last primeval forests in Europe - in each bottle, the product will sit comfortably alongside William Grant's portfolio when the company's UK distribution unit, First Drinks, goes to market.

Would William Grant like to take things further, and maybe take ownership of the brand? With CEDC currently looking at ways to deal with its debt, don't be surprised if Grant's CEO, Stella David, asks CEDC's Bill Carey if he fancies a drink some time soon.

As things stand, I've been led to believe that William Grant doesn't have such an option on Zubrowka. Nevertheless, with Russian Standard's owner, Roustam Tariko, looking to up his stake in CEDC to around 30%, could we have a bison race on our hands before 2012 is out?


SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?