Blog: Will Russia ban bear fruit for Polish cider?
James Wilmore | 22 August 2014
Poland is hardly noted for its cider consumption, but all this could be about to change.
The reason? Russia's sanctions on European food imports. More than half of the apples produced (677,000 metric tons) in Poland go to Russia. But with the ban in place, growers are going to be left holding an awful lot of apples.
Aggrieved by the situation, the Polish press have come to the rescue by urging the country's population to eat more fruit and drink more cider, according to Bloomberg.
Like all good campaigns, Twitter is being utilised with the hashtags #jedzjablka and #eatapples proving popular.
It also marks a welcome change to Poland's attitude to cider after last month authorities banned C&C Group from having its Magners logo appear on the shirt of Celtic players during a football match in Warsaw.
Cider still only accounts for around 1% of all Poland's alcohol sales, according to Bloomberg. And even though the country’s cider production is predicted to grow five-fold to around 10m litres, according to the Polish Council of Winemaking, the demand won't offset the Russia loss.
Still, with all those extra apples being consumed, perhaps it will ensure a health boost for Poland's population.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
Miller Brands, the UK unit of SABMiller, has a launched a new 75cl bottle for its Peroni lager brand. ...
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Analysis - Remy's Cognac "dead-cat bounce"
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1
- Smirnoff Ice gets India launch