Blog: Will Russia ban bear fruit for Polish cider?
James Wilmore | 22 August 2014
Poland is hardly noted for its cider consumption, but all this could be about to change.
The reason? Russia's sanctions on European food imports. More than half of the apples produced (677,000 metric tons) in Poland go to Russia. But with the ban in place, growers are going to be left holding an awful lot of apples.
Aggrieved by the situation, the Polish press have come to the rescue by urging the country's population to eat more fruit and drink more cider, according to Bloomberg.
Like all good campaigns, Twitter is being utilised with the hashtags #jedzjablka and #eatapples proving popular.
It also marks a welcome change to Poland's attitude to cider after last month authorities banned C&C Group from having its Magners logo appear on the shirt of Celtic players during a football match in Warsaw.
Cider still only accounts for around 1% of all Poland's alcohol sales, according to Bloomberg. And even though the country’s cider production is predicted to grow five-fold to around 10m litres, according to the Polish Council of Winemaking, the demand won't offset the Russia loss.
Still, with all those extra apples being consumed, perhaps it will ensure a health boost for Poland's population.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the beer category in 2017 - Focus
- Signs of life in Japan's beer market - Comment
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Pernod unveils new St Patrick's Day Jameson bottle
- Diageo faces US$68m payout after SAP court loss
- Wm Grant names Victor Jerez business director
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends