Blog: Will grey sky thinking lead to broccoli beverage boom?
Andy Morton | 20 June 2014
A joint US and Chinese study released this week has found that a tea made with broccoli sprouts helps the body to break down and expunge high levels of the chemical benzene.
It may not sound like much - and the thought of a broccoli tea may also underwhelm - but for the beverage industry this smacks of a perfect storm.
Benzene is a human carcinogen mainly found in air pollutants, something that the Chinese are becoming increasingly worried about as skies above the country get ever more clogged with the consequences of rapid modernisation.
Expect very soon a flood of broccoli-based beverages on the country's market, and everywhere else that pollution threatens peace of mind. Possibly.
Sectors: Soft drinks
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
Bebida Beverage Co (BeBevCo) is to pay its shareholders a 5% stock dividend, the first in the company's history. ...
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Here are the ten most read comment pieces by just-drinks' editor, Olly Wehring, ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Review of the Year 2014 - Part V: Wine
- just Five Years Ago - Belvedere Group's Bumpy Ride
- Review of the Year 2014 - Part IV: Spirits
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Sustainability in Wine - Part IV
- Campari to bag EUR19m with "non-core" assets sale
- Pernod wins consent for Glenlivet upgrade
- Tequila set for export boost after record 2014
- Pernod agrees Caribe Cooler sale to Grupo Bepensa
- Crimson Wine Group appoints new CEO