Blog: Will grey sky thinking lead to broccoli beverage boom?
Andy Morton | 20 June 2014
A joint US and Chinese study released this week has found that a tea made with broccoli sprouts helps the body to break down and expunge high levels of the chemical benzene.
It may not sound like much - and the thought of a broccoli tea may also underwhelm - but for the beverage industry this smacks of a perfect storm.
Benzene is a human carcinogen mainly found in air pollutants, something that the Chinese are becoming increasingly worried about as skies above the country get ever more clogged with the consequences of rapid modernisation.
Expect very soon a flood of broccoli-based beverages on the country's market, and everywhere else that pollution threatens peace of mind. Possibly.
Sectors: Soft drinks
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Coca-Cola FEMSA has reported a healthy lift in nine-month sales as the group continued to benefit from its acquisitions in Brazil and Mexico last year. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch