Blog: Andy MortonWill grey sky thinking lead to broccoli beverage boom?

Andy Morton | 20 June 2014

A joint US and Chinese study released this week has found that a tea made with broccoli sprouts helps the body to break down and expunge high levels of the chemical benzene.

It may not sound like much - and the thought of a broccoli tea may also underwhelm - but for the beverage industry this smacks of a perfect storm. 

Benzene is a human carcinogen mainly found in air pollutants, something that the Chinese are becoming increasingly worried about as skies above the country get ever more clogged with the consequences of rapid modernisation. 

Expect very soon a flood of broccoli-based beverages on the country's market, and everywhere else that pollution threatens peace of mind. Possibly. 

Sectors: Soft drinks

BLOG

I've got the brains, you've got the water. Let's make lots of money

Do you have a water source in your garden? By which, I mean a spring, rather than an outside tap....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....

NEWS

INDIA: ITC to expand from cigarettes to beverage sector

Indian cigarette maker ITC is to enter the beverage market with a range of fruit juices and dairy drinks....

BLOG

The real stars behind supermarkets' Scotch success

There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....

NEWS

EUROPE: PepsiCo appoints Western Europe, South Africa GM for Tropicana

PepsiCo has appointed Bruno Thévenin to the newly-created post of general manager of Western Europe & South Africa (WESA) for its Tropicana fruit juice brand....

BLOG

San Francisco's 21st Amendment breaks ground on new site - video

You can't seem to move at the moment for news of US craft brewers expanding....

just-drinks homepage



Forgot your password?