Blog: Will Barr take Rapidz action?

Michelle Russell | 29 July 2010

just-drinks' readers may have noticed a product launch story we published on the site recently.

It was from UK soft drinks firm Calypso drinks, which last week unveiled a line of carbonated soft drinks called Rapidz.

Nothing wrong with that you may think.

Rapidz is available in three flavours; Cola, Iron Brew and Lemonade.

Yes Iron Brew….

Upon asking AG Barr for comment today, I was swiftly told that it is not their policy to comment on competitor activity.

I could be wrong, but I have a feeling this won’t be the last we hear on the subject.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?