Blog: Will AMA use "bully pulpit" to praise energy drinks ban?
Andy Morton | 17 June 2013
The annual meeting of the American Medical Association's policy-making body started yesterday (16 June), bringing with it the usual sharp intake of breath from the soft drinks industry.
Last year, it was the House of Delegates's tentative support for sugar taxes that brought out the sweats, while this year Forbes has already reported the AMA may support a ban on energy drinks. The body has no decision making powers but, according to Forbes, it has a “bully pulpit on public health issues” and on Friday, shares in Monster Beverage Corp dropped 7% on reports of the potential ban endorsement.
Monster is no stranger to share price swings - it fell 12% after the company released its Q1 results in May - and its stock has already rebounded somewhat in morning trading.
But Monster and fellow energy drinks makers will be hoping the good doctors don't add to the growing threat of government regulation - outlined here - before the week is over.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch