Andy Morton

Will AMA use "bully pulpit" to praise energy drinks ban?

By: Andy Morton - 17 June 2013 16:12

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The annual meeting of the American Medical Association's policy-making body started yesterday (16 June), bringing with it the usual sharp intake of breath from the soft drinks industry.

Last year, it was the House of Delegates's tentative support for sugar taxes that brought out the sweats, while this year Forbes has already reported the AMA may support a ban on energy drinks. The body has no decision making powers but, according to Forbes, it has a “bully pulpit on public health issues” and on Friday, shares in Monster Beverage Corp dropped 7% on reports of the potential ban endorsement.

Monster is no stranger to share price swings - it fell 12% after the company released its Q1 results in May - and its stock has already rebounded somewhat in morning trading. 

But Monster and fellow energy drinks makers will be hoping the good doctors don't add to the growing threat of government regulation - outlined here - before the week is over.

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Will AMA use "bully pulpit" to praise energy drinks ban?

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