Blog: Will AMA use "bully pulpit" to praise energy drinks ban?
Andy Morton | 17 June 2013
The annual meeting of the American Medical Association's policy-making body started yesterday (16 June), bringing with it the usual sharp intake of breath from the soft drinks industry.
Last year, it was the House of Delegates's tentative support for sugar taxes that brought out the sweats, while this year Forbes has already reported the AMA may support a ban on energy drinks. The body has no decision making powers but, according to Forbes, it has a “bully pulpit on public health issues” and on Friday, shares in Monster Beverage Corp dropped 7% on reports of the potential ban endorsement.
Monster is no stranger to share price swings - it fell 12% after the company released its Q1 results in May - and its stock has already rebounded somewhat in morning trading.
But Monster and fellow energy drinks makers will be hoping the good doctors don't add to the growing threat of government regulation - outlined here - before the week is over.
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennia...
Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages....
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
- Can craft breweries compete in lager arena?
- SABMiller's Q1 sales performance by region - Focus
- A Wild Geese, Pernod Ricard conspiracy theory?
- Remy Cointreau's Q1 performance by brand, region
- The Coca-Cola Co's Q2/H1 2016 results - Preview
- Diageo appoints new Smirnoff head
- Brown-Forman takes distribution in Spain in-house
- AB InBev halts VAIP incentive plan
- Gruppo Campari trials Negroni pre-mix
- AB InBev seeks single buyer for European beers
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends