Blog: Why whine about wine reform?
Olly Wehring | 5 July 2007
The long-awaited proposals for reform of Europe’s wine industry, published by the European Commission earlier this week, look set to divide the industry sharply.
Already only two days since they were unveiled, they have set farmers and producers at odds with each other.
Lamberto Gancia, president of the European Wine Trade Association (CEEV) has welcomed the Commission strategy, saying: “If we wish to remain a world leader, we need a market-orientated approach allowing EU wines to be more competitive in both the internal and external markets.”
But the EU farmers’ Brussels-based lobby (Copa-Cogeca) damned the Commission plans as not providing any help to protect producers from competition from third countries.
A Copa official was sharply critical of the Commission’s grubbing up proposals. He claimed that the consequent fall in EU wine production would just give greater opportunities for imported wines to find more space in the market.
For our part, just-drinks is siding with the Commission. As Mariann Fischer-Boel, the EU’s Farm Commissioner, said this week, reform is long overdue with sales falling against New World competitors at a frightening rate. In fact if things are allowed to continue unabated, 15% of European production would be surplus by 2010.
Our chief wine correspondent Chris Losh is providing a two-part analysis of the reforms in this week’s Hot Topic, which I thoroughly recommend you read. But before you do, I’ll leave you with my tuppence worth.
Firstly, my only misgiving with this proposal is that it hasn’t gone far enough. The policy recommends reducing the European vineyard area by 200,000 hectares over the next five years, which is only half of what is really needed to bring balance to the wine market.
Secondly, what must other countries think when the EU takes them to task over tariff reform or protectionism? As huge a fan as I am of the European wine sector, I can’t help but think that the millions of euros pumped into the European wine industry by the authorities each year smacks of the most incredible double standards.
Some watering down of the Fischer Boel wine reform proposals was inevitable but Chris Losh believes that too much ground has been given to the powerful Mediterranean lobby. Nevertheless, even in their...
The long-running spat between US and Czech brewers stepped up a notch this week after the Czech president described American beer as “filthy water”....
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
- Why Chinese beverages won't conquer the world
- Gin: Plymouth's from Plymouth, London's from...?
- Is “Craft” the Next Big Thing for Soft Drinks?
- Petropolis Finally Moving into SABMiller's View?
- Coca-Cola pressure builds as bid rumours swirl
- Diageo confirms Australia RTD abv drops
- Pernod launches online Ballantine's "experiment"
- Global vodka sales slip in 2013 - research
- SABMiller returns to Brazil with Petropolis tie-up
- Pernod takes Absolut Warhol push to Travel Retail
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- The IWSR Forecast Report - 2014-2019 Global Review