Blog: Why has Guinness gone nuts?

James Wilmore | 1 June 2012

Ever wondered what a Guinness-flavoured cashew nut would taste like?

No, me neither. But, if you have, your slathering wait is nearly over. From June 10, UK supermarket chain, Sainsbury’s, will be selling new Guinness Gourmet Peanuts & Cashews. 

A “hearty”  90g grab bag will be on sale for GBP1.49. 

But why? The PR bunf explains the product has been developed to “support consumer demands for innovative flavours and experiences within premium snacking products - a category which continues to thrive and drive market growth”. 

In other words, Diageo wants a slice of the snack pie.

And fair enough, after all, according to figures from Mintel the category grew 6% last year to GBP3.18bn. 

But personally, it feels like a slight devaluing of a great brand. Or as someone commented on Twitter (Diageo’s favourite social media outlet...possibly) - Is this an example of a brand being stretched too far?”

I’m a big fan of the drink, in its original form, not the Extra Cold. But as an occasional drinker of the "Black Stuff", I’d never imagine a situation where I’d fancy a Guinness-flavoured nut. Although, I have enjoyed the odd steak and Guinness pie. 

Anyway, perhaps the odd packet might end up on ebay like Guinness Marmite

 

 


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?