Blog: Why has Guinness gone nuts?
James Wilmore | 1 June 2012
Ever wondered what a Guinness-flavoured cashew nut would taste like?
No, me neither. But, if you have, your slathering wait is nearly over. From June 10, UK supermarket chain, Sainsbury’s, will be selling new Guinness Gourmet Peanuts & Cashews.
A “hearty” 90g grab bag will be on sale for GBP1.49.
But why? The PR bunf explains the product has been developed to “support consumer demands for innovative flavours and experiences within premium snacking products - a category which continues to thrive and drive market growth”.
In other words, Diageo wants a slice of the snack pie.
And fair enough, after all, according to figures from Mintel the category grew 6% last year to GBP3.18bn.
But personally, it feels like a slight devaluing of a great brand. Or as someone commented on Twitter (Diageo’s favourite social media outlet...possibly) - “Is this an example of a brand being stretched too far?”
I’m a big fan of the drink, in its original form, not the Extra Cold. But as an occasional drinker of the "Black Stuff", I’d never imagine a situation where I’d fancy a Guinness-flavoured nut. Although, I have enjoyed the odd steak and Guinness pie.
Anyway, perhaps the odd packet might end up on ebay like Guinness Marmite?
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- The post-Brexit winners and losers - Analysis
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- Interview - Seedlip founder, Ben Branson
- Customisable drinks - The next consumer trend
- Carlsberg to close UK distribution arm
- Pernod Ricard exec shuffle - Denis O'Flynn leaves
- Major spirits M&A remains out of sight - analyst
- C&C Group will be a Brexit victim - analyst
- Pernod Ricard gives Beefeater packaging revamp
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Spirits and Wine: Corporate Overview
- Global RTD insights - market forecasts, product innovation and consumer trends