Blog: Why has Guinness gone nuts?
James Wilmore | 1 June 2012
Ever wondered what a Guinness-flavoured cashew nut would taste like?
No, me neither. But, if you have, your slathering wait is nearly over. From June 10, UK supermarket chain, Sainsbury’s, will be selling new Guinness Gourmet Peanuts & Cashews.
A “hearty” 90g grab bag will be on sale for GBP1.49.
But why? The PR bunf explains the product has been developed to “support consumer demands for innovative flavours and experiences within premium snacking products - a category which continues to thrive and drive market growth”.
In other words, Diageo wants a slice of the snack pie.
And fair enough, after all, according to figures from Mintel the category grew 6% last year to GBP3.18bn.
But personally, it feels like a slight devaluing of a great brand. Or as someone commented on Twitter (Diageo’s favourite social media outlet...possibly) - “Is this an example of a brand being stretched too far?”
I’m a big fan of the drink, in its original form, not the Extra Cold. But as an occasional drinker of the "Black Stuff", I’d never imagine a situation where I’d fancy a Guinness-flavoured nut. Although, I have enjoyed the odd steak and Guinness pie.
Anyway, perhaps the odd packet might end up on ebay like Guinness Marmite?
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Has the politics of M&A changed? - Analysis
- IAADFS Duty Free Show of the Americas - Preview
- What the future looks like for Australian wine
- Coca-Cola Co announces senior executive shake-up
- Heineken sees Tesco pull SKUs in UK
- Baijius brand value overtakes whisk(e)y - figures
- Heineken releases colour-change bottles
- Diageo's Captain Morgan LocoNut - NPD
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research