Blog: Andy MortonWhisky with the fun taken out

Andy Morton | 6 August 2012

ArKay is said to be the world

ArKay is said to be the world's first alcohol-free whiskey

A press release for a hangover-free whisky crossed the desk today, prompting cries of “At last”, “About time” and “Who's for an early lunch?” Turns out the zero-headache ArKay from ArKay Beverages is also zero-alcohol, a notion which, ironically, brought some on the just-drinks team out in a cold sweat.

Alcohol-free beer is well established, but whisky? Arkay said this is the world's first, with “the appearance, taste, and aroma of traditional whisky”.

We'll see if it catches on.

 


BLOG

just-drinks technical issues - 24 August

We had some technical problems with the just-drinks site yesterday....

BLOG

P Diddy vs 50 Cent in vodka wars

No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...

BLOG

Beer and breakfast DO go together

Is this the true breakfast of champions?...

BLOG

Is this the worst drinks ad of all time?

We are well served in the drinks industry by quality advertising campaigns....

just-drinks homepage



Forgot your password?