Blog: Whisky and the Windsors - a right royal pairing
Andy Morton | 27 May 2014
The UK's rock star royals Will and Kate are set to give their son George his first taste of Scotch whisky this week. Not literally, of course.
Instead, he'll be visiting, along with his parents, the Glenturret distillery in Perthshire, said by some to be the oldest whisky distillery in Scotland.
It's a big honour for the Edrington-owned site, which produces The Famous Grouse and indeed is home to the brand's visitor centre. But it's unlikely to be little Georgie's last encounter with Scotch, given the royal support the spirit has received over the years.
Princess Anne was on hand to open Pernod Ricard's new bottling line at the company's Paisley factory last year, while last month the Queen presented the visiting Pope Francis with a bottle from her Scottish estate.
The two brands - royal and liquid - are a good fit considering the house of Windsor's connections to the huntin', shootin' and fishin' side of Scotland beloved by Scotch marketeers. The family, after all, owns vast acres of grouse land in the country. Plus, with Scotch exports continuing to grow, it's good PR for the royals to be connected to a UK business success story.
The spirit has even helped them out in at least one emergency at Buckingham Palace. When Michael Fagan broke into the Queen's bedroom back in 1982, he was, according to reports, calmed down with a tot of whisky. The brand? Famous Grouse, of course. Which means this week's Glenturret visit may be less of an honour, and more of a favour returned.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
- The category today - Scotch Whisky I
- Industry is following the pack to patriotic party
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Brown-Forman shuffles director pack
- Diageo unveils first European Johnnie Walker House
- Diageo's Smirnoff Red, White & Berry - NPD
- Spirits can fill music industry gap - Jagermeister
- Beam Suntory names CFO, makes structural changes
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global travel retail insights - market forecasts, product innovation and consumer trends