Blog: Whisky and the Windsors - a right royal pairing
Andy Morton | 27 May 2014
The UK's rock star royals Will and Kate are set to give their son George his first taste of Scotch whisky this week. Not literally, of course.
Instead, he'll be visiting, along with his parents, the Glenturret distillery in Perthshire, said by some to be the oldest whisky distillery in Scotland.
It's a big honour for the Edrington-owned site, which produces The Famous Grouse and indeed is home to the brand's visitor centre. But it's unlikely to be little Georgie's last encounter with Scotch, given the royal support the spirit has received over the years.
Princess Anne was on hand to open Pernod Ricard's new bottling line at the company's Paisley factory last year, while last month the Queen presented the visiting Pope Francis with a bottle from her Scottish estate.
The two brands - royal and liquid - are a good fit considering the house of Windsor's connections to the huntin', shootin' and fishin' side of Scotland beloved by Scotch marketeers. The family, after all, owns vast acres of grouse land in the country. Plus, with Scotch exports continuing to grow, it's good PR for the royals to be connected to a UK business success story.
The spirit has even helped them out in at least one emergency at Buckingham Palace. When Michael Fagan broke into the Queen's bedroom back in 1982, he was, according to reports, calmed down with a tot of whisky. The brand? Famous Grouse, of course. Which means this week's Glenturret visit may be less of an honour, and more of a favour returned.
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Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- Allegro: The shape of things to come at Pernod?
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard's Allegro cost-saving programme
- US craft vodka puts squeeze on Pernod's Absolut
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Pernod Ricard set for CMO switch
- Scotch whisky leaders sign pro-UK letter
- Molson Coors appoints Europe CEO