Blog: Chris Brook-CarterWhiske-marketing

Chris Brook-Carter | 15 March 2004

As an inhabitant of the on-line business world, it is always pleasing to hear of successful web ventures. One such programme is the Allied Domecq-run Friends of Laphroaig, which includes the website www.Laphroaig.com

The website is testimony to what can be achieved through interactive on-line marketing. There are now 200,000 members of the loyalty programme and the website receives 25,000 visitors per month.  Representing the first phase of a year-long 10th anniversary celebration for The Friends of Laphroaig programme, Allied Domecq is now redeveloping the website.

New additions to the site, (which will be launched on 30th March, the anniversary of the first official entry in to The Friends of Laphroaig register ten years ago), include an interactive tasting wheel, a monthly lottery and a monthly charity auction which during April will feature original roof slates from No.1 warehouse blown from the roof during the storms of 2000. 


BLOG

Season of goodwill? Not if you're the UK health lobby

The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...

BLOG

Carlsberg builds new life from Copenhagen brewery

“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....

BLOG

Scotch whisky firms learn the value of leftovers

Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....

BLOG

Coca-Cola courts controversy over milk ad

Advertising can be a strange beast. ...

just-drinks homepage



Forgot your password?