Blog: Which spirits category is the next big thing?
Lucy Britner | 13 May 2016
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free.
The panel, which was made up of Nomura analyst Ian Shackleton, Craft Distilling Expo founder David T Smith, Chivas Bros CEO Laurent Lacassagne, Brown-Forman's chief brands & strategy officer Lawson Whiting and Adnams distiller John McCarthy, told the audience what they thought would be the "next big thing".
Unsurprisingly, Adnams' McCarthy (who makes lots of gin, among other things) plumped for gin, which he hopes will continue to grow for "several more years".
Next to answer, Whiting said that apart from whisk(e)y, "gin has the most potential in the US market", where it "hasn't been a great category". A gin purchase on the cards for B-F, perhaps?
Meanwhile, sticking to home turf, Smith said: "I think that we'll see four or five English whiskies come online in 2018. I think there will certainly be a bit of buzz around English whisky around then."
Also unsurprisingly, whisky was on the Chivas Bros' CEO's mind, though probably not English whisky.
"Whisky is a very strong trend," he said. "All emerging markets are whisky markets - India, Africa, South America, Asia."
Ian Shackleton, however, plumped for rum. His reason? The potential for Cuban brands when the embargo with America is lifted.
Poor old vodka didn't even get a mention.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Signs of life in Japan's beer market - Comment
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Wm Grant names Victor Jerez business director
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends