Blog: Chris MercerWhich beer was that advert for, again?

Chris Mercer | 26 May 2011

There's some groovy new beer adverts hitting the interweb and television screens, but I'm finding it hard to tell some of them apart.

Take the recent efforts from Heineken and A-B InBev's Stella Artois, for example.

Let's see now, what do we need for the perfect beer advert?

  • Young-looking, loveable guy. Check. 
  • A love interest. Check.
  • Ridiculous, "James Bond-has-watched-my-dvds"-esque gadgets/smoothness. Check.
  • Some form of retro, dancehall jazz-stylee music. Check.
  • Cheeky-chappy behaviour. Check.

Of course, the films themselves are entirely different. But, I'm finding it hard to separate them in my head. I don't mean to pick on these two, but they are just one example of what I see as a general lack of separation between the major lager brands of our time.

I want to be cool like those guys, but I'm not sure which beer to drink.



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