Blog: Chris MercerWhich beer was that advert for, again?

Chris Mercer | 26 May 2011

There's some groovy new beer adverts hitting the interweb and television screens, but I'm finding it hard to tell some of them apart.

Take the recent efforts from Heineken and A-B InBev's Stella Artois, for example.

Let's see now, what do we need for the perfect beer advert?

  • Young-looking, loveable guy. Check. 
  • A love interest. Check.
  • Ridiculous, "James Bond-has-watched-my-dvds"-esque gadgets/smoothness. Check.
  • Some form of retro, dancehall jazz-stylee music. Check.
  • Cheeky-chappy behaviour. Check.

Of course, the films themselves are entirely different. But, I'm finding it hard to separate them in my head. I don't mean to pick on these two, but they are just one example of what I see as a general lack of separation between the major lager brands of our time.

I want to be cool like those guys, but I'm not sure which beer to drink.

 


BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

just-drinks homepage



Forgot your password?