Blog: Which beer was that advert for, again?
Chris Mercer | 26 May 2011
There's some groovy new beer adverts hitting the interweb and television screens, but I'm finding it hard to tell some of them apart.
Let's see now, what do we need for the perfect beer advert?
- Young-looking, loveable guy. Check.
- A love interest. Check.
- Ridiculous, "James Bond-has-watched-my-dvds"-esque gadgets/smoothness. Check.
- Some form of retro, dancehall jazz-stylee music. Check.
- Cheeky-chappy behaviour. Check.
Of course, the films themselves are entirely different. But, I'm finding it hard to separate them in my head. I don't mean to pick on these two, but they are just one example of what I see as a general lack of separation between the major lager brands of our time.
I want to be cool like those guys, but I'm not sure which beer to drink.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Are we about to see a no-alcohol Heineken?
- American whiskey does a vodka - Analysis
- Battle continues for Pernod Ricard in US and China
- A-B InBev's Global Presence - just The Facts
- Concha y Toro's H1 performance - Focus
- Heineken integrates cider and beer
- The Glenlivet leapfrogs Glenfiddich
- “New normal” sees Pernod target premium in China
- Diageo strengthens Charmer Sunbelt distribution
- Minimum unit pricing fails to get European backing
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Brown-Forman Corporation (BFB) - Financial and Strategic SWOT Analysis Review