Blog: Which beer was that advert for, again?
Chris Mercer | 26 May 2011
There's some groovy new beer adverts hitting the interweb and television screens, but I'm finding it hard to tell some of them apart.
Let's see now, what do we need for the perfect beer advert?
- Young-looking, loveable guy. Check.
- A love interest. Check.
- Ridiculous, "James Bond-has-watched-my-dvds"-esque gadgets/smoothness. Check.
- Some form of retro, dancehall jazz-stylee music. Check.
- Cheeky-chappy behaviour. Check.
Of course, the films themselves are entirely different. But, I'm finding it hard to separate them in my head. I don't mean to pick on these two, but they are just one example of what I see as a general lack of separation between the major lager brands of our time.
I want to be cool like those guys, but I'm not sure which beer to drink.
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
- Scottish Independence and Scotch Whisky
- SABMiller spurned by Heineken: The start of the en
- Comment - Heineken's 'No' Cuts SABMiller Options
- Irish whiskey eyes a slice of Scotch's global pie
- Can the New World Learn a Lesson from the Old?
- Diageo's Special Releases 2014
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- William Grant opens Tullamore D.E.W. distillery
- Rabobank warns of "mountainous task" for Scotch