Chris Mercer

Which beer was that advert for, again?

By: Chris Mercer - 26 May 2011 15:29

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There's some groovy new beer adverts hitting the interweb and television screens, but I'm finding it hard to tell some of them apart.

Take the recent efforts from Heineken and A-B InBev's Stella Artois, for example.

Let's see now, what do we need for the perfect beer advert?

  • Young-looking, loveable guy. Check. 
  • A love interest. Check.
  • Ridiculous, "James Bond-has-watched-my-dvds"-esque gadgets/smoothness. Check.
  • Some form of retro, dancehall jazz-stylee music. Check.
  • Cheeky-chappy behaviour. Check.

Of course, the films themselves are entirely different. But, I'm finding it hard to separate them in my head. I don't mean to pick on these two, but they are just one example of what I see as a general lack of separation between the major lager brands of our time.

I want to be cool like those guys, but I'm not sure which beer to drink.

 

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Which beer was that advert for, again?

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