Blog: Which beer was that advert for, again?
Chris Mercer | 26 May 2011
There's some groovy new beer adverts hitting the interweb and television screens, but I'm finding it hard to tell some of them apart.
Let's see now, what do we need for the perfect beer advert?
- Young-looking, loveable guy. Check.
- A love interest. Check.
- Ridiculous, "James Bond-has-watched-my-dvds"-esque gadgets/smoothness. Check.
- Some form of retro, dancehall jazz-stylee music. Check.
- Cheeky-chappy behaviour. Check.
Of course, the films themselves are entirely different. But, I'm finding it hard to separate them in my head. I don't mean to pick on these two, but they are just one example of what I see as a general lack of separation between the major lager brands of our time.
I want to be cool like those guys, but I'm not sure which beer to drink.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"