Blog: Lucy BritnerWhen life gives you lemons, make soap

Lucy Britner | 9 February 2017

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.

The company has enlisted several bars in Australia and New Zealand to bag up their leftover lemons and give them to Bacardi. The firm then sends liquid lemon soap back to the bars, for free. 400kgs of fruit waste equates to around 20,000 sachets and 400 bottles of liquid soap.

In the related statement, 42 Below actually describes the world as being "pretty much buggered", so this is a great way to tick a corporate social responsibility box. It's also a fantastic marketing move: The bars involved are getting rid of waste free of charge, doing something for the planet and getting liquid soap for their trouble.

What's not to like?

Click here to read: The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

NEWS

Brown-Forman breaks silence on Constellation Brands takeover talk

Brown-Forman has stated that it "is not for sale", following reports suggesting Constellation Brands is mulling a takeover....

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

NEWS

Drink Doctor sees Facebook posts banned in UK

UK alcohol delivery firm Drink Doctor has been told to remove Facebook posts that the country's advertising watchdog has deemed "irresponsible"....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

NEWS

Bacardi's Major Lazer Limited Edition Rum - Product Launch

Bacardi has launched a limited edition rum in partnership with musicians Major Lazer. ...

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?