Blog: Lucy BritnerWhen life gives you lemons, make soap

Lucy Britner | 9 February 2017

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.

The company has enlisted several bars in Australia and New Zealand to bag up their leftover lemons and give them to Bacardi. The firm then sends liquid lemon soap back to the bars, for free. 400kgs of fruit waste equates to around 20,000 sachets and 400 bottles of liquid soap.

In the related statement, 42 Below actually describes the world as being "pretty much buggered", so this is a great way to tick a corporate social responsibility box. It's also a fantastic marketing move: The bars involved are getting rid of waste free of charge, doing something for the planet and getting liquid soap for their trouble.

What's not to like?

Click here to read: The Vodka Category - Everything you need to know - just-drinks Spirits Essentials

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

NEWS

Cognac category needs innovation at VS level - Pernod Ricard

The head of marketing for dark spirits at Pernod Ricard's UK unit has called for more innovation around entry-level Cognac.  ...

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

NEWS

Pernod Ricard YTD fiscal-2017 sales performance - results data

Pernod Ricard yesterday announced a 4% rise in organic sales in the nine months to the end of March. Here's a rundown of the top-line figures by region:...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

just-drinks homepage



Forgot your password?