Blog: Lucy BritnerWhen life gives you lemons, make soap

Lucy Britner | 9 February 2017

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap.

The company has enlisted several bars in Australia and New Zealand to bag up their leftover lemons and give them to Bacardi. The firm then sends liquid lemon soap back to the bars, for free. 400kgs of fruit waste equates to around 20,000 sachets and 400 bottles of liquid soap.

In the related statement, 42 Below actually describes the world as being "pretty much buggered", so this is a great way to tick a corporate social responsibility box. It's also a fantastic marketing move: The bars involved are getting rid of waste free of charge, doing something for the planet and getting liquid soap for their trouble.

What's not to like?

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