Blog: When it comes to booze, the hair never lies
Olly Wehring | 18 April 2007
Apparently, in New Zealand, there’s now a service that can reveal your alcohol history through your hair. Yes, your hair. It’s like Quincy. But better. Be very afraid.
The NZ Drug Detection Agency (NZDDA) is offering up the results to clinics, treatment centres and law practices in the country. The agency said today (18 April) that, as the hair grows, it absorbs special markers called fatty acid ethyl esters and ethyl glucuronide into its structure, which remains in the hair indefinitely.
“It gives a history going back month by month or even years if required.’’ said the NZDDA.
The new service is set to identify long-term alcoholics in an attempt to reform them.
Now, anyone else thinking of doing a Britney?
The Coca-Cola Co has had its fair share of critics this year, from health campaigners to investor David Winters, who this week called for CEO Muhtar Kent to be replaced....
The UK health lobby is always very vocal on alcohol at this time of year, predictably so, and this year is no different. ...
“Ah, yes, you've hit upon a very sensitive area,” says Thomas, my guide at the Carlsberg Brewery in Copenhagen last Friday....
Experimentation has long been a watchword in the Scotch whisky industry. It is what has given consumers the huge range of ageing options, from refill hogsheads to virgin oak to Sherry butts....
- Review of the Year 2014 - Part V: Wine
- Review of the Year 2014 - Part IV: Spirits
- just Five Years Ago - Belvedere Group's Bumpy Ride
- Coca-Cola to get boost from Monster in China
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Campari to bag EUR19m with "non-core" assets sale
- Pernod wins consent for Glenlivet upgrade
- Tequila set for export boost after record 2014
- just-drinks takes a festive break
- Thailand pulls back from New Year alcohol ban