Blog: When it comes to booze, the hair never lies
Olly Wehring | 18 April 2007
Apparently, in New Zealand, there’s now a service that can reveal your alcohol history through your hair. Yes, your hair. It’s like Quincy. But better. Be very afraid.
The NZ Drug Detection Agency (NZDDA) is offering up the results to clinics, treatment centres and law practices in the country. The agency said today (18 April) that, as the hair grows, it absorbs special markers called fatty acid ethyl esters and ethyl glucuronide into its structure, which remains in the hair indefinitely.
“It gives a history going back month by month or even years if required.’’ said the NZDDA.
The new service is set to identify long-term alcoholics in an attempt to reform them.
Now, anyone else thinking of doing a Britney?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1
- Smirnoff Ice gets India launch