Blog: When is one more, one too many?
Chris Brook-Carter | 16 December 2003
Some of the myriad of problems facing not only drinks companies but also the local and international authorities in deciding how to tackle the issue of health and drinking were highlighted in a report released last week from the International Center for Alcohol Policies (ICAP).
The report, entitled International Drinking Guidelines, points to the widely disparate guidelines on what constitutes "safe" or "low-risk" drinking in different countries around the world. The study also tracks the widely divergent definitions of what equates to a standard drink or unit.
According to the study, "safe" drinking levels for men range from 14 to 28 grams in the US to 60 grams per day in France and New Zealand. For women, levels range from 20 grams per day in Sweden to 70 grams a day in Spain's Basque region.
Meanwhile, standard drink sizes in Japan are set at 19.75g, whereas Australia suggests 10g. The US proposes 14g for a standard drink compared to 8g in the UK.
The report points to country-by-country variations of research studies and the parameters created to carry them out as well as the different drinking cultures, for these discrepancies.
However, unless important basics such as these can be agreed on, a sensible pan-industry set of guidelines on how to tackle alcohol abuse remains a long way off.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Why did Mast-Jägermeister buy Sidney Frank?
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research