Blog: When is one more, one too many?
Chris Brook-Carter | 16 December 2003
Some of the myriad of problems facing not only drinks companies but also the local and international authorities in deciding how to tackle the issue of health and drinking were highlighted in a report released last week from the International Center for Alcohol Policies (ICAP).
The report, entitled International Drinking Guidelines, points to the widely disparate guidelines on what constitutes "safe" or "low-risk" drinking in different countries around the world. The study also tracks the widely divergent definitions of what equates to a standard drink or unit.
According to the study, "safe" drinking levels for men range from 14 to 28 grams in the US to 60 grams per day in France and New Zealand. For women, levels range from 20 grams per day in Sweden to 70 grams a day in Spain's Basque region.
Meanwhile, standard drink sizes in Japan are set at 19.75g, whereas Australia suggests 10g. The US proposes 14g for a standard drink compared to 8g in the UK.
The report points to country-by-country variations of research studies and the parameters created to carry them out as well as the different drinking cultures, for these discrepancies.
However, unless important basics such as these can be agreed on, a sensible pan-industry set of guidelines on how to tackle alcohol abuse remains a long way off.
just-drinks is in Berlin this week for Bar Convent Berlin. Here's the second and final part of Andy Morton's blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol...
just-drinks is in Berlin this week for Bar Convent Berlin. Here's the first part of Andy Morton's daily blog, which will keep you up-to-date at one of Europe's most important dates in the alcohol indu...
Responding to criticism on social media is tough. You've got to engage the consumer without starting an argument and - ideally - get them on side....
Want to know how The Coca-Cola Co-backed Keurig Kold - released in the US yesterday - works?...
- AB InBev, SABMiller - Here's what'll happen next
- Is time right for TWE to move for Diageo's wines?
- Will a sexed-up SABMiller tempt AB InBev?
- Making consumers the centre of your business
- Is Brown-Forman at the end of the SoCo road?
- AB InBev makes formal offer for SABMiller
- Diageo makes US$780.5m beer deal with Heineken
- SABMiller formally rejects AB InBev's offer
- Brito gives call to arms to SABMiller shareholders
- Carlsberg UK chief James Lousada quits
- The IWSR Duty Free/Travel Retail Summary Report 2015
- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research