Blog: When is a vodka not a vodka?
Olly Wehring | 30 October 2006
The EU made its presence felt on several fronts last week, proving its usual source of controversy. While many in the drinks industry bemoan the part played by the authorities at times, on the issue of the definition of vodka , it is clear that the EU is simply holding up a mirror to the producers.
Last week, agriculture ministers from member states across the EU could not agree on what should and should not constitute vodka. While countries such as Poland, Finland and Sweden want vodka protected as a traditional spirit made only from grain or potatoes, there are others out there who feel that anything can be used to make vodka, so long as it tastes like, you’ve guessed it, vodka.
The argument is about heritage - traditional vodka-producing countries have a strong affinity for the product and believe they are the home of the spirit. As the planet becomes a smaller place, they argue, where you come from is an anchor in an ever-changing world.
The problem is, however, that the taste of vodka is pretty easy to recreate; the vast majority of consumers would not be able to tell the difference between vodkas made from a variety of raw ingredients. Indeed, at the meeting, the EU Agriculture Commissioner, Mariann Fischer Boel, offered to set up a blind tasting for Council members.
Where this will end is tough to guess - probably with a compromise. But trading on what something is made of, or even where it came from, is proving harder and harder in the 21st century.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the alcohol category in 2017
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Pernod Ricard's Method and Madness Irish whiskey
- Asahi Group lifts 2016 sales, profits
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends