Blog: Olly WehringWhen brand ambassadors go wrong

Olly Wehring | 6 December 2011

Those of you who follow me on Twitter will have heard that I met someone off the telly last week.

As brand ambassador for Brand Phoenix's Cafe Collection low-alcohol wine portfolio, the one and only Alesha Dixon came along to the company's evening of tastings, presentations and dinner. Alesha couldn't stay long, as she was due to appear on a chatshow later that evening.

And, what an example she set!


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

BLOG

Footy or beer? No, you can't have both

The Euro 2016 football tournament is almost upon us....

just-drinks homepage



Forgot your password?