Blog: What’s the worst that could happen?
Michelle Russell | 20 July 2010
Yes, that’s probably the question Coca-Cola GB asked itself when it approved the latest Dr Pepper advertising campaign, which allowed the hijacking of peoples' Facebook status updates.
Harmless you may think….until the updates began referring to what some are describing as a notorious pornographic movie – 'Two Girls One Cup'.
In particular, the promotion launched in May resulted in the target of a 14-year-old girl who’s status suggested she had watched the movie on YouTube.
It is understood the message said: “I watched two girls one cup and felt hungry afterwards.”
A very angry mother complained to Coca-Cola about the ad and it seems the advertising firm responsible - Lean Mean Fighting Machine - is now in danger of losing the digital advertising accounts for Dr Pepper and Coke Zero.
But is the responsibility down to the ad firm? Surely Coca-Cola would have approved the ad?
A statement released by Coca-Cola apologised for “any offence caused”.
“As soon as we became aware of this we took immediate action and removed the status update from the application. We have also taken the decision to end the promotion. We were unaware of the meaning of this line when the promotion was approved and have launched an investigation into why it was included.
"We take full responsibility and will be reviewing our promotional procedures. We will take all steps necessary to ensure this does not happen again," it added.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Signs of life in Japan's beer market - Comment
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Wm Grant names Victor Jerez business director
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends