Blog: What’s the worst that could happen?
Michelle Russell | 20 July 2010
Yes, that’s probably the question Coca-Cola GB asked itself when it approved the latest Dr Pepper advertising campaign, which allowed the hijacking of peoples' Facebook status updates.
Harmless you may think….until the updates began referring to what some are describing as a notorious pornographic movie – 'Two Girls One Cup'.
In particular, the promotion launched in May resulted in the target of a 14-year-old girl who’s status suggested she had watched the movie on YouTube.
It is understood the message said: “I watched two girls one cup and felt hungry afterwards.”
A very angry mother complained to Coca-Cola about the ad and it seems the advertising firm responsible - Lean Mean Fighting Machine - is now in danger of losing the digital advertising accounts for Dr Pepper and Coke Zero.
But is the responsibility down to the ad firm? Surely Coca-Cola would have approved the ad?
A statement released by Coca-Cola apologised for “any offence caused”.
“As soon as we became aware of this we took immediate action and removed the status update from the application. We have also taken the decision to end the promotion. We were unaware of the meaning of this line when the promotion was approved and have launched an investigation into why it was included.
"We take full responsibility and will be reviewing our promotional procedures. We will take all steps necessary to ensure this does not happen again," it added.
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