Blog: What the UK wine consumer's REALLY like
Olly Wehring | 20 December 2006
Wine, after a several-year hiatus, has made it back onto UK primetime television, and it has done so in some style. Oz and James’s Big Wine Adventure features well-known UK wine journalist Oz Clarke and James May, a presenter from the BBC’s motor show, Top Gear, as they travel France’s wine regions with only a tent in the back of their convertible car for shelter.
The premise is that, whilst James May likes his wine, he, like almost all of the UK population, knows very little about it. It’s Clarke’s challenge to try and convince him there is a fascinating, vinous world out there to explore. May spends most of his time dismissing “wine ponces”, preferring to ditch the tasting notes and just knock the stuff back.
It is an undoubted victory for the industry to get wine back on mainstream TV, but the programme has also served as a warning about how far the industry still has to go to educate the UK public in even the basics.
May becomes most baffled whenever the subject of terroir comes up. Last week he stood in a vineyard as Clarke and a winegrower waxed lyrical about the soil a particular vineyard was growing in. He wondered out loud how the vineyard owner could care so much about the soil when heavy-duty Renault trucks spewed diesel fumes all over his precious grapes every two minutes from the road that ran next to the plot.
“There is no English translation for terroir in the Oxford English Dictionary,” he says later. “But if there was, it would probably read ‘poppycock’.”
With some predictability, May does come round in the end, but this is after six weeks in France, with one of the UK’s leading wine experts, whilst filming a TV programme on wine.
What hope, then, for the average UK Joe?
Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...
Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? H...
News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip....
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo Australia's commercial head to step down
- "We're not complacent about Brexit" - Diageo
- Diageo merges US, Canada spirits units
- William Grant upgrades Glenfiddich Cask Collection
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends