Blog: What price premium II?
Olly Wehring | 22 June 2010
You may remember, earlier this year, I asked Diageo's chief marketing officer for his company's definition of the term 'premium'.
In what I've unconsciously decided to turn into a riff, I asked the same question of Mathew Bird, head of marketing for wine at Pernod Ricard UK, last night.
Sipping on my absinthe-infused cocktail, I looked deep into Mat's eyes: “What's Pernod's definition of 'premium', then?” I sighed.
Well, according to Mat, in the UK wine industry, Pernod sets the premium level at GBP6 (US$11.90) to GBP8 per bottle.
Another one of these, as and when.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"