Blog: What price premium II?
Olly Wehring | 22 June 2010
You may remember, earlier this year, I asked Diageo's chief marketing officer for his company's definition of the term 'premium'.
In what I've unconsciously decided to turn into a riff, I asked the same question of Mathew Bird, head of marketing for wine at Pernod Ricard UK, last night.
Sipping on my absinthe-infused cocktail, I looked deep into Mat's eyes: “What's Pernod's definition of 'premium', then?” I sighed.
Well, according to Mat, in the UK wine industry, Pernod sets the premium level at GBP6 (US$11.90) to GBP8 per bottle.
Another one of these, as and when.
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
- Why consumers don't care about vodka's provenance
- Pernod Ricard's FY Performance by Region, Brand
- Japan follows in Scotch whisky's footsteps
- Brown-Forman's Q1 Performance by Region, Brand
- Pernod Ricard's FY fiscal-2015 - Preview
- Diageo launches glass Bulleit & Cola bottles
- Pernod Ricard "in line" after full-year results
- Pernod Ricard releases social medial guide
- Bruno Mars rum rolls out across US
- Brown-Forman CEO unfazed by FX headwinds
- Global gin insights - market data, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research