Blog: What price premium II?
Olly Wehring | 22 June 2010
You may remember, earlier this year, I asked Diageo's chief marketing officer for his company's definition of the term 'premium'.
In what I've unconsciously decided to turn into a riff, I asked the same question of Mathew Bird, head of marketing for wine at Pernod Ricard UK, last night.
Sipping on my absinthe-infused cocktail, I looked deep into Mat's eyes: “What's Pernod's definition of 'premium', then?” I sighed.
Well, according to Mat, in the UK wine industry, Pernod sets the premium level at GBP6 (US$11.90) to GBP8 per bottle.
Another one of these, as and when.
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