Blog: Andy MortonWhat does space whisky taste like?

Andy Morton | 11 September 2015

There are six classic regions for Scotch whisky - Highland, Lowland, Islay, Speyside, West Highlands and Islands. We might need to add outer space to that list.

Space has very much been on whisky’s mind of late with a bunch of marketing gimmickry roping in the great unknown. Most bizarre has been Ardbeg Distillery's decision to age some of its product for three years on the International Space Station.

The liquid has just returned to Earth, where it was sampled by a group of whisky tasters. The result? According to a report in The Verge, space whisky tastes “pungent, intense, and long, with hints of wood, antiseptic lozenges, and rubbery smoke”.

Sound interesting? Think again. One of the tasters, Bill Lumsden, head of distilling and whiskey creation for Glenmorangie, told The Verge the whisky wasn't very good. Why? “That I haven't been able to work out yet," Lumsden said.

Just one more mystery to add to the universe.

ANALYSIS

The President-Elect Trump effect on alcohol, the draw of local spirits and the vital role of the IR director - The just-drinks Analyst

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?