Blog: What does beer and Hollywood have in common? - video
Andy Morton | 23 September 2013
The beer industry has, over the past few decades at least, not been best served by American cinema.
While spirits have a sharp-edged coolness on the big screen - the opening scene in Apocalypse Now, those bits inbetween the drug-taking in Fear and Loathing in Las Vegas - beer is merely a back-catalogue of blue-collar tropes and scenes set in that same Irish bar, the one with a pool table and a neon shamrock on the wall.
That may be about to change. Dubbed the “Sideways” of beer, “Drinking Buddies”, due out in the UK and Ireland in November, attempts to jettison the working class American clichés and update the genre for beer's newest audience - the craft connoisseur.
The movie was released in North America earlier this year and got some very respectable reviews, too (currently 79% on Rotten Tomatoes). But you may have missed it because it was on a limited release and has so far taken less than a quarter of a million US dollars at the box office. Compare that to Insidious: Chapter 2 (Rotton Tomatoes rating: 35%), a new horror movie that this week alone took US$14.5m.
So maybe the beer industry, where craft beer takes all the good reviews despite holding just 7% of the US beer market, has something in common with Hollywood after all. With both, the indies get the critical acclaim but the majority of the audience sticks with the blockbusters.
Sectors: Beer & cider
In our latest look at consumer trends in the drinks industry, Ben Cooper turns his attention to the marketing of products along gender lines and asks, why are drinks brands struggling to keep up with ...
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Heineken has withdrawn from a legal fight over a disputed brand name in Romania, amid pressure from the Hungarian Government regarding its red star logo....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Has the politics of M&A changed? - Analysis
- Fruit-flavoured beer? Think of the kids - Comment
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Drinks industry's gender failure - Consumer Trends
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Diageo's Captain Morgan LocoNut - NPD
- Irish whiskey hails bid to relax distillery sales
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends